Copywriting services

Branding & copywriting

- Brand articulation

- Name generation

- Tone of voice development

- Vocabulary sets

- Straplines

- Writing style

- Messaging hierarchies

- Style guidelines

- Brand guidelines.

Digital copywriting

- Website copy

- Website & SEO audits

- Search-engine optimisation

- HTML emails

- Mobile apps

- DVD/video scripts.

Retail copywriting

- POS

- Signage
- Windows

- Menus

- Catalogues
- Account collateral.

Print copywriting

- Brochures
- Annual reports
- Prospectuses
- Business letters
- Editorial & advertorial
- Press releases
- White papers
- Case studies
- Packaging
- PowerPoint presentations
- Exhibition stands

- Proofreading
- Sub-editing.

Training workshops

I offer standard or bespoke copywriting training, including:

- Better Written English

- Writing for Different Media

- Stretching your Writing

- Writing for SEO.

"Thanks so much for the great course last week. I got loads out of it and have already started to put things into practice!"

If you're looking for a concept copywriter who'll spend 6 weeks coming up with an idea for an ad campaign, allow me to pass you someone else's number (I know some good ones).

However, if you're after fast, persuasive, gramatically correct long copy for digital or print media, I'm wagging my tail harder than a labrador with its eye on a liver soufflé.

Copywriting websites keeps me busy - and I've specialised in SEO for years: all its ins and outs, and the key things which even developers often miss. I know the traps that wait to snare the unwary when it comes to reader engagement. I'll gladly have a look at your existing website first and tell you if it has problems (and whether it's probably already irritating Google), or if the copy is drier than the fluff in your lint trap. What I'll produce for you is well-structured copywriting, logical navigation, a strong user experience, engaging copy, and grown-up spelling and punctuation. And the kind of SEO-appeal that keeps Google coming back for more.

But first, you might need to take a step back and define how your brand should be presented. I can work with you to clarify your brand, create a personality and a tone of voice, and develop your writing guidelines.

This page shows just a selection of the kind of copywriting work I do for my clients. If you need some advice on anything not on the list, give me a shout. (Just perhaps not your next tattoo.)