I've helped lots of business climb out of search-engine obscurity and to the number-one slot in Google. Understanding search-engine optimisation (SEO) isn't easy, especially as Google often changes the parameters of the way it works. That's why you need a specialist copywriter to help you with your website copy.
Keywording is only a small part of writing for SEO. And a good website copywriter also knows how pages are coded, how people use websites, how navigation should work, how the site should be structured, and much more.
You might be surprised how often businesses think they've designed a well-structured or attractive website, yet haven't realised how difficult they've made it for users. Even when a specialist points out where they're going wrong, they look at the time and money they've already spent and decide to plough on anyway. Then they wonder why they're not getting a return on their investment! |
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A good website copywriter... |
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Badly written websites... |
...will write for users, not for search engines (however odd that might seem in the context of SEO! But Google really can tell the difference)
...takes into account much more than the words the user sees on the page
...draws users quickly from their search result to your page, and then keeps them on your site for longer
...encourages users to take action as a result of seeing your content. |
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...get penalised by Google (and pushed down the page rankings)
...get blacklisted by Google - so your site isn't visible to users at all: you'll have to fix your problems and then re-submit your site to get it removed from the blacklist
...will prevent Google from understanding what you do and whether they should be taking note of your site
...will be difficult to navigate for users
...will frustrate users into clicking away very quickly. |
Most companies have no idea what would get their site penalised or blacklisted. So involve all of your SEO experts right up-front, including your web designer, your web builder and your copywriter. |