This is a common misconception — not just among small businesses, but among large companies which need sites for smaller sub-brands. And no, I'm not saying this just to line my own pockets! Here are some good reasons why smaller is not better:
Thinking small means thinking 'brochure'. It stops you from exploring all the added-value content you could use to enhance your site - things you might never use in print, but which could be really compelling on your website.
Fewer (and/or shorter) pages don't give you room to explore all the features and benefits of your products/services.
Smaller sites mean fewer opportunities for search-engine optimisation (SEO) — and the shorter your site, the less Google will be able to find those unique bits of detailed content that it enjoys so much.
Every site needs at least 3 essential pages: Home, About us, and Contact. So if you're thinking 6 or 8 pages, you're really thinking 3 or 5 product/service pages. Is that really enough?
What does a small site say to your visitors? If anyone should be excited and enthusiastic about your offer, it's you. If your content is so limited that even you seem uninspired, how will your potential feel inspired? |